In our digital-first world, it can be easy to disregard the effect of print. However, even with the prevalence of digital advertising announced and the popularity and universality of social media today, print advertising remains strong in delivering a brand message. Companies that use print effectively along with their digital strategies often experience greater reach and brand recognition.
- Tangible builds trust
Print media is physical and permanent, which researchers concluded is much more memorable than fleeting online ads. Booklets Printing in London is returning and provides repeated exposure to brand messaging. In contrast, online ads can disappear with the click of a button. Print also provides a level of authenticity and credibility to strengthen consumer trust.
2. Targeting reach with specialty publications
Brochures Printing in London provides a way for brands to connect with specific audiences. Consequently, marketing can be more finely tuned so brands can ensure that their message reaches the specific demographic they want to market to. By choosing to target the readership of specialty publications, brands can limit wasted impressions and obtain value from their marketing dollar.
3. Increased brand recall with creative design
One of the biggest assets of print media is its reliance on design. Digital Brochure Printing UK takes advantage of imagery, font, and creative layout that immediately capture a person's attention and direct it towards a brand. Readers are generally more engaged and purposeful with print publications than they are with digital media. In addition to grabbing attention, effective visual design in print marketing's use of logos, colours, and texture serves to reinforce brand identity.
4.
Trust and
expertise in communication
The print medium carries an intrinsic authority that digital channels are often challenged to provide. Generally speaking, people tend to trust information that is printed and in some sort of periodical. The impression is that it has been vetted, as print publications from Print Promo are regarded as being edited and professionally curated.
You cannot revisit or re-experience a digital ad that you have scrolled past, but a print will hang around. A magazine or newspaper could linger on a coffee table for weeks, or a flyer could be hung on a bulletin board for months. Each visit reinforces the promotional message and reinforces the brand in the minds of the consumer.
For more information, you can visit our website https://www.printpromo.co.uk/ or call us at 0333 242 1225
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